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Pernod Ricard rolls out its CRM in 7 regions with Salesforce in Asia



#1 The frontend became more user-friendly, for easier processing and data input.

#2 The standard view of frontend can streamline the time for order inputting from 1 hour to 1 minute, and more productivity can be released for sales activities and generating extra business.

#3 Contract ROI generation for finance and management can be done in real-time, and integrate a CRM for integrating with existing ERP, facilitating the backend generation of financial reports and managing Channels’ trade expenses.

#4 Mobility with different countries and methods is enabled at the touch of salesman fingertips.

#5 End to end contract management with approval process is possible and make customer segmentation easier which is important for customer loyalty.

#6 Chatter is helping Pernod Ricard connect with partners to better serve customers, with multiple phase of enhancement in customer journey.



Pernod Ricard is the world’s co-leader in wines and spirits. Created in 1975 by the merger of Ricard and Pernod, the Company owns and produces 17 of the world’s Top 100 brands with global distribution to more than 85 markets. Pernod Ricard has built a unique Premium brand portfolio with international reach. Pernod Ricard Asia is the No.1 international player in premium+ western style spirits in Asia, operating in 16 Asian markets.



Consumer Goods



Salesforce Sales Cloud and


Countries Covered

7 regions, including China (2 affiliates), HK, Korea, Japan, Malaysia, Thailand, Taiwan


  • It was time consuming for tracking sales activities, capturing contract ROI and no order inputting in previous CRM system, which adversely affected the productivity.

  • The 9 Asian affiliates were using different on-premise CRM systems, without mobility access and make the report generation complicated.

Pernod Ricard

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