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Google finally abandon deprecating third-party cookies, it lets users make an informed choice across their web browsing.

Background of "Cookieless" How important is "First-party data" to business Why Salesforce Data Cloud Cookieless represents a shift...

The past half-year has witnessed a dazzling array of breakthroughs in the world of artificial intelligence (AI). From tools that can...

The new custom-built DCH Toolbox Service Platform - DigiFix leverages the OutSystems platform to streamline electrical appliance...

AI can perform a variety of tasks to assist PR professionals in monitoring the media. Here are some key tasks: 1. Media Monitoring: AI...

Shared Service Center (SSC) in Marketing [1] What is Shared Service Center (SSC)? A Shared Service Center (SSC) is a centralized unit...

WhatsApp has become an essential business tool with over 2 billion active users. Its Business API allows automation and insights that...

In today's competitive talent landscape, employees are organizations' greatest asset. Forward-thinking companies recognize the need to...

Most companies are struggling to extract value from the trove of customer, transactional and sales-related data at their disposal....

In an era where high-quality, coordinated healthcare is more crucial than ever, providers are facing significant hurdles. The root of the...

Procurement has evolved from a paper-based, transactional function to a strategic role that seeks to maximize value and minimize risks...

In today's cloud-first world, businesses across industries face constant pressure to innovate, adopt new technologies and scale...

For decades, the only way to build applications was with professional custom coding, requiring specialized skills that most business...

Increasingly, leading organizations are embracing robotic process automation (RPA) to streamline operations and unlock new levels of...

In today's highly competitive business landscape, companies are constantly looking for ways to optimize sales processes and boost...

In the realm of digital business, data serves as the backbone of operations, driving decision-making, informing strategy, and fueling...

Mundane tasks. Data errors. Lack of productivity. These challenges drain IT teams daily, standing in the way of innovation and strategic...

Delivering exceptional customer service is critical for building loyalty and creating raving fans of your brand. However, many support...

Operational efficiency is a crucial aspect of business optimization. It is the capability of an enterprise to deliver products or...

Data is the lifeblood of modern organizations, but for many, valuable information remains trapped in silos, inaccessible and unutilized....