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Google finally abandon deprecating third-party cookies, it lets users make an informed choice across their web browsing.

Background of "Cookieless" How important is "First-party data" to business Why Salesforce Data Cloud Cookieless represents a shift...

Shared Service Center (SSC) in Marketing [1] What is Shared Service Center (SSC)? A Shared Service Center (SSC) is a centralized unit...

In today's competitive talent landscape, employees are organizations' greatest asset. Forward-thinking companies recognize the need to...

Most companies are struggling to extract value from the trove of customer, transactional and sales-related data at their disposal....

In an era where high-quality, coordinated healthcare is more crucial than ever, providers are facing significant hurdles. The root of the...

Operational efficiency is a crucial aspect of business optimization. It is the capability of an enterprise to deliver products or...

In the contemporary business landscape marked by fierce competition, the seamless collaboration between marketing, sales, and service...

For B2B organizations, managing the procurement process presents unique hurdles compared to business-to-consumer operations. With complex...