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Introduction: The Linear Path is Broken For international brands entering China in the last three years, the most profound realization is this: The Chinese consumer's decision chain has become longer, more fragmented, and entirely content-driven. If the 2020 model was a simple "Ad → Buy" , and 2022 evolved into "Seeding → Search → Buy" , then by 2024-2025, the chain has officially upgraded into a 5-Stage Full-Link Model . Using the latest behavioral data, we deconstruct th

Introduction: The End of "Copy-Paste" Marketing In 2026, the Chinese content market has fully entered the era of "Stock Competition" (存量競爭) . The days of creating one video and simply posting it across all platforms are over. Brands often face a confusing reality: The same short video or article might explode on Douyin , sink into oblivion on XiaoHongShu (Little Red Book) , and generate high-value leads on WeChat Channels . The core reason lies in the fundamentally different