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The Massive Potential vs. The Selection Dilemma As a booming emerging market, Southeast Asia (SEA) holds immense commercial potential and has become the next logical stop for many SMEs expanding their footprint . However, when embarking on this Cross-border E-commerce  journey, businesses often face a dilemma in system selection: International Giants:  Western SaaS software is powerful but expensive, often lacks integration with the unique Asian ecosystem, and is hard to cust